Concept

Walk of Ideas

Summary
The Walk of Ideas was a set of six sculptures in central Berlin designed by Scholz & Friends for the 2006 FIFA World Cup football event in Germany. The sculptures, part of a campaign called Welcome to Germany – the Land of Ideas, were put up between 10 March 2006 and 19 May 2006. The opening of the exhibition was covered by reporters for the international mass media. The sculptures were on display until September 2006. Background information The "boulevard of sculptures" was a central component of a nation building campaign called "Deutschland – Land der Ideen" (Germany – Land of Ideas). The campaign, under the patronage of the then German President, Horst Köhler, was a collaboration between the German government and the German business sector, (represented by the Federation of German Industries), whose purpose was to communicate a positive image of Germany both nationally and internationally. The campaign's corporate design, as well as the design of the sculptures, was
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