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Concept
Walk of Ideas
Résumé
The Walk of Ideas was a set of six sculptures in central Berlin designed by Scholz & Friends for the 2006 FIFA World Cup football event in Germany. The sculptures, part of a campaign called Welcome to Germany – the Land of Ideas, were put up between 10 March 2006 and 19 May 2006. The opening of the exhibition was covered by reporters for the international mass media. The sculptures were on display until September 2006.
The "boulevard of sculptures" was a central component of a nation building campaign called "Deutschland – Land der Ideen" (Germany – Land of Ideas). The campaign, under the patronage of the then German President, Horst Köhler, was a collaboration between the German government and the German business sector, (represented by the Federation of German Industries), whose purpose was to communicate a positive image of Germany both nationally and internationally.
The campaign's corporate design, as well as the design of the sculptures, was developed and realized by the Berlin design agency Scholz & Friends Identify. The agency has since received multiple awards for this campaign (such as the renowned German EVA Award in 2006). The sculptures were placed on central squares (Bebelplatz and Gendarmenmarkt among others) in Berlin's city center. Many politicians, members of the initiative or representatives of the companies involved held speeches at the small opening ceremonies accompanying the unveiling of the sculptures. The first sculpture to be unveiled was "Der moderne Fußballschuh" (The Modern Football Boot), at Spreebogenpark on March 10, 2006. The final sculpture "Relativitätstheorie" (The Theory of Relativity) was unveiled and handed over on May 19, 2006 to the Berlin park Lustgarten. In autumn of 2006, the sculptures were removed again. One sculpture, Das Automobil, was transported to Munich; it is not certain if or how the other pieces of art have been recycled or used elsewhere.
From the planning stage to the finished pieces, the total cost per sculpture lay between 300,000 and 350,000 euros.
Source officielle
À propos de ce résultat
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