Concept

Monkey (character)

Summary
Monkey (also known as The Monkey, ITV Digital Monkey or PG Tips Monkey, and often pronounced 'muŋkɛ in imitation of Johnny Vegas' Lancashire accent), is an animated puppet advertising character in the form of a knitted sock monkey. He was first produced by The Jim Henson Company via their UK Creature Shop, puppeteered by Nigel Plaskitt and Susan Beattie and voiced by comedian Ben Miller. Monkey has appeared in advertising campaigns in the United Kingdom for both the defunct television company ITV Digital and the tea brand PG Tips, as well as being occasionally featured in TV programmes. Monkey is notable as one of a small number of advertising characters to eclipse the popularity of the product they advertise and also to be reused to advertise a completely different product. ITV Digital A series of high-profile adverts for ITV Digital featured the laid-back, droll and composed Monkey (in a variety of T-shirts) playing the straight man to the comedian Johnny Vegas's womanise
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