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Concept
Monkey (character)
Résumé
Monkey (also known as The Monkey, ITV Digital Monkey or PG Tips Monkey, and often pronounced 'muŋkɛ in imitation of Johnny Vegas' Lancashire accent), is an animated puppet advertising character in the form of a knitted sock monkey. He was first produced by The Jim Henson Company via their UK Creature Shop, puppeteered by Nigel Plaskitt and Susan Beattie and voiced by comedian Ben Miller.
Monkey has appeared in advertising campaigns in the United Kingdom for both the defunct television company ITV Digital and the tea brand PG Tips, as well as being occasionally featured in TV programmes. Monkey is notable as one of a small number of advertising characters to eclipse the popularity of the product they advertise and also to be reused to advertise a completely different product.
A series of high-profile adverts for ITV Digital featured the laid-back, droll and composed Monkey (in a variety of T-shirts) playing the straight man to the comedian Johnny Vegas's womaniser of a character "Al". Monkey was one of the few positive public relations successes of ITV Digital. Purchasers of ITV Digital were sent a free soft toy Monkey with their subscription.
For a period during the advertising campaign and after ITV Digital's bankruptcy, the original promotional Monkey toys were in high demand and short supply. One sold for £150 at the bankruptcy auction and they were selling for several hundred pounds on eBay, where customers could also find replica Monkey knitting patterns delivered by email selling for several pounds. Later, The Gadget Shop purchased the remaining promotional toys from ITV Digital's liquidators and sold them through their retail stores. These saw a boost in popularity after an appearance in the second series of award-winning British sitcom The Office.
As Monkey was created and owned by advertising agency Mother rather than by ITV Digital itself, he was the subject of a legal dispute as both claimed the rights to the character. This prevented his use for some time, despite many organisations being keen to acquire the rights.
Source officielle
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