Concept

Virginia Slims

Summary
Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA (in the United States) and Philip Morris International (outside the United States). Virginia Slims are narrower ( circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are ). They are sold only in longer lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke that they produce. They are also sold in "Superslims", "Lights," (now called "Gold") and "Ultra Lights" (now called "Silver") varieties. All varieties are available in both menthol and non-menthol flavors. The original packaging was designed by Walter Landor and was white with colored stripes running lengthwise along the left side. In 2016, the packaging design was updated to replace the stripes with a more floral, mottled appearance. History Philip Morris introduced Virginia Slims on July 22, 1968
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