Concept

Devo

Devo (ˈdiːvoʊ, originally diːˈvoʊ) is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs (Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 Billboard chart hit in 1980 with the single "Whip It", the song that gave the band mainstream popularity. Devo's music and visual presentation (including stage shows and costumes) mingle kitsch science fiction themes, deadpan surrealist humor and mordantly satirical social commentary. The band's namesake, the tongue-in-cheek social theory of "de-evolution", was an integral concept in their early work, which was marked by experimental and dissonant art punk that merged rock music with electronics. Their output in the 1980s embraced synth-pop and a more mainstream, less conceptual style, though the band's satirical and quirky humor remained intact. Their music has proven influential on subsequent movements, particularly on new wave, industrial, and alternative rock artists. Devo (most enthusiastically Gerald Casale) was also a pioneer of the music video format. The name Devo comes from the concept of "de-evolution" and the band's related idea that instead of continuing to evolve, mankind had begun to regress, as evidenced by the dysfunction and herd mentality of American society. In the late 1960s, this idea was developed as a joke by Kent State University art students Gerald Casale and Bob Lewis, who created a number of satirical art pieces in a devolution vein. At this time, Casale had also performed with the local band 15-60-75 (The Numbers Band). They met Mark Mothersbaugh around 1970, a talented keyboardist who had been playing with the band Flossy Bobbitt. Mothersbaugh brought a more humorous feel to the band, introducing them to material like the pamphlet "Jocko Homo Heavenbound", which includes an illustration of a winged devil labelled "D-EVOLUTION" and would later inspire the song "Jocko Homo". The "joke" about de-evolution became serious following the Kent State massacre of May 4, 1970.

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