The 2000-watt society is an environmental vision, first introduced in 1998 by the Swiss Federal Institute of Technology in Zürich (ETH Zurich), which pictures the average First World citizen reducing their overall average primary energy usage rate to no more than 2,000 watts (i.e. 2 kWh per hour or 48 kWh per day) by the year 2050, without lowering their standard of living. The concept addresses not only personal or household energy use, but the total for the whole society, including embodied energy, divided by the population. Two thousand watts is approximately the current world average rate of total primary energy use. This compared, in 2008, to averages of around 6,000 watts in western Europe, 12,000 watts in the United States, 1,500 watts in China, 1,000 watts in India, 500 watts in South Africa and only 300 watts in Bangladesh. Switzerland itself, then using an average of around 5,000 watts, was last a 2000-watt society in the 1960s. It is further envisaged that the use of carbon-based fuels would be ultimately cut to no more than 500 watts per person within 50 to 100 years. The vision was developed in response to concerns about climate change, energy security, and the future availability of energy supplies. It is supported by the Swiss Federal Office of Energy, the Association of Swiss Architects and Engineers, and other bodies. Breakdown of average energy consumption of 5.1 kW by a Swiss person as of July 2008: 1500 watts for living and office space (this includes heat and hot water) 1100 watts for food and consumer discretionary (including transportation of these to the point of sale) 600 watts for electricity 500 watts for automobile travel 250 watts for air travel 150 watts for public transportation 900 watts for public infrastructure Researchers in Switzerland believe that this vision is achievable, despite a projected 65% increase in economic growth by 2050, by using new low-carbon technologies and techniques.
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