Concept

Fashion capital

Summary
A fashion capital is a city with major influence on the international fashion scene, from history, heritage, designers, trends, and styles, to manufacturing innovation and retailing of fashion products, including events such as fashion weeks, fashion council awards, and trade fairs that together, generate significant economic output. With exquisite fashion heritage, structured organization, and the most vaunted fashion designers of the last century, four cities are considered the main fashion capitals of the 21st century. Called the "Big Four", the most prominent fashion capitals of the world—in chronological order of their eponymous fashion weeks, are New York City, London, Milan, and Paris, which receive the majority of press coverage. Fashion capitals offer exhibitions and are an opportunity for designers to show off their latest collections as well as for the fashion industry to interact and work together. A fashion capital assumes a leadership role in the design of fashion, the creation of styles, and the emergence of fashion trends. In addition, fashion capitals have a broad mix of business, artistic, entertainment, cultural, and leisure activities that are internationally recognized for each having a strongly unique identity. The fashion capital status is also linked to the city's domestic and international profile. Fashion capitals are part of a wider social construct scene, with design schools, fashion magazines, and powerful market of affluent consumers of fashion. In the 16th century, Milan came to be regarded as the world's fashion capital. Nowadays, while the term fashion capital is still used to describe cities that hold fashion weeks most prominently, in chronological order—New York, London, Paris, and Milan it is the economic development and stylistic, created by a fashion capital city, that matters to the showbiz and fashion industry. Also, nowadays, the term of fashion capital includes other world cities known for hosting notable fashion events and have influential designers in the world of global fashion.
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