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Concept
French fashion
Summary
Fashion in France is an important subject in the culture and country's social life, as well, being an important part of its economy.
Fashion design and production became prominent in France since 15th century. During the 17th century, fashion exploded into a rich industry, for exportation and local consumption.
In the 19th century, fashion made a transition into specialisation for modern term haute couture, originated in the 1860s, bringing good taste to fashion argot. The term prêt-à-porter was born in the 1960s, reacting against the traditional notions of fashion and garment-making process, satisfying the needs of pop culture and mass media.
Paris acts as the center of the fashion industry and holds the name of global fashion capital. The city is home to many prime designers, including Chanel, Louis Vuitton, Givenchy, Balmain, Christian Louboutin, Pierre Cardin, Yves Saint Laurent, Roger Vivier, Thierry Mugler, Christian Dior, Jean Paul Gaultier, Hermès, Lanvin, Chloé, Rochas, and Céline.
With the decentralization of the fashion industry, many cities including Lyon, Marseille, Bordeaux, Toulouse, Lille and Strasbourg have their own luxury districts and avenues. In recent times, these have become important customers and significant producers. Île-de-France, Manosque, La Gacilly (near Rennes), and Vichy lead the cosmetic industry, home of well-known international beauty houses such as L'Oréal, Lancôme, Guerlain, Clarins, Yves Rocher, L'Occitane, Vichy, etc. The cities of Nice, Cannes and St. Tropez among others in the French riviera are well known as places of pleasure, annually hosting many media celebrities and personalities, potentates, and billionaires. The clothing of France is famous throughout the world.
The association of France with fashion and style (la mode) is widely credited as beginning during the reign of Louis XIV when the luxury goods industries in France came increasingly under royal control and the French royal court became, arguably, the arbiter of taste and style in Europe.
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