A euphemism (ˈjuːfɪˌmɪzəm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay. Euphemisms may be used to mask profanity or refer to topics some consider taboo such as disability, sex, excretion, or death in a polite way.
Euphemism comes from the Greek word euphemia (εὐφημία) which refers to the use of 'words of good omen'; it is a compound of eû (εὖ), meaning 'good, well', and phḗmē (φήμη), meaning 'prophetic speech; rumour, talk'. Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc. The term euphemism itself was used as a euphemism by the ancient Greeks; with the meaning "to keep a holy silence" (speaking well by not speaking at all).cite dictionary|url=