Advertising research

Related lectures (8)

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Discusses social influence, online metrics, Page Rank, and the impact of money.

Explores gender dynamics and transformation in cyberpunk fiction.

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Covers zero-sum games, focusing on Nash equilibria, security strategies, and their applications in various scenarios.

Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.

Delves into YouTube's multifaceted nature, from advertising to data source.

Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.