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This lecture explores the definition and impact of opinions, emphasizing how they shape our actions and can be easily influenced. It delves into the Cambridge Analytica scandal, discussing how personal data was used to manipulate public opinion in elections. The lecture also compares the influence of digital campaigns with personal discussions, highlighting the risks of misinformation and the importance of critical thinking. Practical steps to protect privacy and avoid manipulation are provided, such as using ad-blockers, changing browsers, and switching to more secure communication apps.