Market Opportunity Navigator: Overview and Applications

This lecture introduces the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to identify and evaluate market opportunities. It covers different use cases, such as supporting market choices, technology push versus market pull strategies, initial market entry decisions, and continuous strategy reevaluation. The Navigator is beneficial for startups seeking success paths and established firms aiming for new growth opportunities. It also caters to technology transfer offices, investors, educators, and accelerators. By applying this tool, users can effectively navigate the process of commercializing innovations.