Market Opportunity Navigator: Applying Strategies

This lecture introduces the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to identify and evaluate market opportunities. It covers different use cases, such as starting from various entry points and applying the Navigator in a flexible manner. The lecture discusses the concepts of technology push and market pull, emphasizing the importance of choosing the right market to play in. It also explores how the Navigator can assist both startups and established firms in making strategic decisions and managing their growth efforts. Additionally, it highlights the relevance of the Navigator for technology transfer offices, investors, educators, and accelerators in identifying new market opportunities and maximizing value creation.