Lecture
This lecture covers the main features of Google Analytics 4 (GA4) and provides a detailed guide on how to properly set up GA4 for a WordPress website. The instructors, Isaline Muelhauser and Irina Serdyukovskaya, explain the key differences between Universal Analytics and GA4, how to create events, and navigate the reports. They emphasize the importance of understanding the new data model of GA4 and offer insights on custom reports and event tracking. The lecture includes practical tips on data retention, debugging, and ensuring correct data collection.