Lecture

Google Analytics 4: Understand & set up GA4

Description

This lecture covers the main features of Google Analytics 4 (GA4) and provides a detailed guide on how to properly set up GA4 for a WordPress website. The instructors, Isaline Muelhauser and Irina Serdyukovskaya, explain the key differences between Universal Analytics and GA4, how to create events, and navigate the reports. They emphasize the importance of understanding the new data model of GA4 and offer insights on custom reports and event tracking. The lecture includes practical tips on data retention, debugging, and ensuring correct data collection.

Official source

https://mediaspace.epfl.ch/media/0_02t7qbli

About this result

This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Ontological neighbourhood

Computer engineering

Databases: Relational databases

Mathematics

Mathematical logic: Set theory

Information engineering

Data science: Topics in data science

Related lectures (61)

Graph Chatbot

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.