Entrepreneurial Marketing

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Related lectures (32)

Page 3 of 4

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Understanding Customers & Competition

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Untitled

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Go to Market Strategy

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Consumer Psychology and Pricing

Explores consumer psychology in pricing, value-based pricing, and distribution channels.