Introduction to Behavior Modeling: Simple Example

Explores Bayesian methods in choice modeling for personalized menu optimization and individual choice prediction.

Introduces behavior modeling through a simple example, focusing on analyzing the market for electric cars.

Covers the development of a model to identify stable causal relationships between variables.

Explores maximum likelihood inference, model selection, and comparing models using likelihood ratios.

Explores maximum likelihood inference, comparing models based on likelihood ratios and demonstrating with a coin example.