Lecture

Market Opportunity Navigator

Description

This lecture introduces the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to find the right markets for their innovations. The instructors, Prof. Dr. Marc Gruber and Dr. Sharon Tal, provide insights on discovering valuable market opportunities, evaluating their worth, and strategically focusing on them. They offer practical worksheets and maps to help identify, evaluate, and strategize market opportunities effectively.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_1rjr7t7g

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