Lecture

Market Opportunity Navigator: Flyability Case Study

Description

This lecture presents a case study on how Flyability used the Market Opportunity Navigator to strategically focus on inspecting boilers in power plants, leading to significant sales growth. The Navigator helped them prioritize, make informed decisions, and visualize market opportunities for future growth and marketing strategies.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_24f9rxp7

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Ontological neighbourhood

Business

Marketing: Product promotion

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