Market Opportunity Navigator: Flyability Case Study

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Go to Market Strategy

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.