Market Opportunity Navigator: Generating Market Opportunities

This lecture covers the Market Opportunity Navigator, a tool for innovators and entrepreneurs to identify market opportunities. The instructor presents a step-by-step guide on how to generate a market opportunity set by listing core abilities, applications, and customers. Through the example of Flyability, the lecture explores the process of characterizing technological elements, identifying potential applications, and segmenting customer groups. Various market opportunities in industries such as oil & gas, aviation, and security are discussed, emphasizing the importance of evaluating and prioritizing opportunities based on their attractiveness. The lecture concludes with a focus on strategic decision-making and agile market entry strategies.