Lecture

Market Opportunity Navigator: Implications and Benefits

Description

This lecture covers the implications and benefits of the Market Opportunity Navigator, a tool for innovators and entrepreneurs to make informed decisions on which markets to play in. It emphasizes the importance of addressing market opportunities in a structured manner, increasing the chances of focusing on promising markets, and developing an agile focus strategy.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_7bvgth4w

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