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This lecture discusses the cost analysis of reducing oil consumption in a building to lower emissions. By evaluating different measures and costs, the owner aims to maximize profit over 20 years. The analysis involves choosing the optimal package of measures to reduce oil consumption and increase profit. The lecture also explores the impact of a constant tax on fuel oil prices. Additionally, it delves into a similar scenario with a subsidy offered for reducing fertilizer use in corn production, aiming to maximize profit under new conditions.