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Online Advertising: Global Issues
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Related lectures (32)
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Explores legal aspects of personal data processing, GDPR compliance, web tracking history, app privacy challenges, and online advertising practices.
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Delves into the legal aspects of real-time bidding in online advertising, focusing on data protection laws, consent management challenges, and recent legal implications.
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Ad Auctions
Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.