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This lecture introduces the fundamentals of traffic flow modeling, covering the classification of models into microscopic, mesoscopic, and macroscopic types. It explains the importance of models in process analysis, planning, operations, and control strategies. The instructor discusses the development and testing of models, including parameter estimation and model validation techniques. The lecture also explores the criteria for selecting simulation models based on geographic scope, facility type, travel mode, and management strategies. Additionally, it delves into the differences between microscopic and macroscopic modeling, emphasizing the analytical nature of macroscopic models. The session concludes with a summary of traffic flow modeling concepts.