Lecture
This lecture explores the evolution of internet usage and social media trends, analyzing data on global internet users, mobile phone activities, and social media platforms. It delves into the impact of platforms like Netflix on internet traffic, the rise of different social media channels, and the engagement patterns of users. Additionally, it discusses the usage of electronic media in Switzerland, focusing on TV viewership and online platforms. The lecture also covers strategies for content creation, social media engagement, and targeting specific audiences, emphasizing the importance of frequency, voice, and content type in effective communication.