Competitive Strategy: Differentiation and Cost Leadership

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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Industry Evolution and Strategic Change

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Supply Chain Management: Tools and Techniques

Explores tools and techniques in supply chain management, including continuous improvement, risk analysis, and lean management.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Visual quality assessment

Covers the measurement and trends in assessing the quality of multimedia content, including subjective evaluation methodologies and objective quality metrics.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Lego Transformation: Challenges and Strategies

Explores the challenges faced by the LEGO Group and the strategic decisions needed to optimize their supply chain operations.

Sustainable Resilient Value Chains: Circular Economy Insights

Covers the transition to circular economy and sustainable value chains in manufacturing.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.