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This lecture features an interview with Delphine Depraz, a member of the Pinon sur Rue association, discussing their advocacy for promoting cycling as a mode of transportation in Lyon. Delphine explains the association's focus on improving cycling infrastructure, gathering user feedback to influence urban planning, and advocating for inclusive cycling access. The interview also touches on ongoing efforts to expand bike-sharing services, address age-related cycling challenges, and collaborate with local authorities to enhance cycling policies and infrastructure. Delphine highlights the importance of engaging with urban planners, raising awareness about cycling regulations, and advocating for secure bike parking solutions. Additionally, the lecture showcases the collaborative development of a technical guide for designing cycling infrastructure, emphasizing context-specific and user-informed approaches to ensure coherent and effective cycling facilities across Lyon.