Lecture
Launching New Ventures
Description
This lecture covers the fundamentals of distinctive competence, sustainable competitive advantage, and strategic decisions such as segmentation, positioning, and implementation in launching new ventures. It delves into understanding customer needs, competition, value proposition, and implementation strategies like guerilla marketing, crowdfunding, technology adoption, and achieving significant growth.
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Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Instructor
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