Lecture

Launching New Ventures

Description

This lecture covers the fundamentals of distinctive competence, sustainable competitive advantage, and strategic decisions such as segmentation, positioning, and implementation in launching new ventures. It delves into understanding customer needs, competition, value proposition, and implementation strategies like guerilla marketing, crowdfunding, technology adoption, and achieving significant growth.

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Instructor

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Official source

https://mediaspace.epfl.ch/media/0_9vko34ow

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Ontological neighbourhood

Business

Marketing: Product promotion

Business administration: Strategic planning

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