Launching New Ventures

Related lectures (32)

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Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Emphasizes the key steps in understanding customers and competition for new ventures.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.