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Lecture
Beyond Rationality: Behavioral Economics
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Related lectures (31)
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Choice Models: Predicting Consumer Behavior
Explores choice models to predict consumer behavior and market shares.
Choice Theory: Theoretical Foundations
Covers the theoretical foundations of choice theory, decision makers, alternatives, attributes, decision rules, utility, and behavioral assumptions.
Ingredients of choice theory
Covers the theoretical foundations of choice theory and its key components for decision making.
Choice Models: Predicting Consumer Behavior
Explores the use of choice models to predict consumer behavior in various contexts.
Decisions under Risk and Uncertainty: Behavioral Economics Insights
Delves into decision-making under risk, bounded rationality, prospect theory, and framing, with insights from behavioral economics.
Modeling Choice Behavior
Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the importance of understanding individual decision-making.
Framing: Decision Making in Life-Threatening Scenarios
Explores decision-making under uncertainty and the impact of framing on choices.
Investment Choice: Multi-Criteria Approaches
Explores investment choice using multi-criteria approaches and discusses challenges in criteria selection and scoring methods.
Surprise, Curiosity and Reward: An Evolutionary Perspective
Explores the evolutionary perspective on surprise, curiosity, and reward, focusing on the role of primary and secondary reward signals.
Market Opportunity Evaluation
Explores evaluating market opportunities for innovators and entrepreneurs using the Market Opportunity Navigator tool.
