Lecture
This lecture covers the importance of evaluating market opportunities for innovators and entrepreneurs. It introduces the Market Opportunity Navigator as a tool to assess the attractiveness of different markets. The instructor explains how to identify and prioritize market opportunities based on their potential and challenges, emphasizing the crucial role of market choice in creating value and shaping the venture. The lecture also addresses the complexities and uncertainties involved in evaluating opportunities, highlighting the need for strategic decision-making. By the end of the session, students will have a better understanding of how to navigate the market landscape and make informed choices about which markets to enter.