Generating and Selecting Ideas

This lecture explores the human brain's ability to creatively solve complex problems, emphasizing the importance of formulating clear and concise questions to guide the design process. It delves into the pitfalls of cognitive biases and the dual thinking systems, System 1 and System 2, highlighting the significance of ideation in the design process. The instructor discusses the importance of generating a diverse range of ideas, leveraging creativity techniques, and collaboratively selecting the most promising solutions based on various success factors. The session emphasizes the iterative nature of idea generation and the need for structured ideation sessions to foster innovation and problem-solving.