Lecture
This lecture introduces the art of brainstorming, popularized in 1953 by Alex Faickney Osborn, focusing on the goal of collecting ideas to solve problems efficiently through group thinking. It covers the context of technology push, market pull, and design thinking. The S.C.A.M.P.E.R. technique is explained, along with reverse brainstorming and brainstorming principles such as deferring judgment and encouraging wild ideas. The importance of writing down ideas is highlighted. The lecture also explores examples related to social equality and civil rights movements. Various brainstorming rules are discussed, emphasizing the need for a diverse range of ideas and not worrying about feasibility. Practical exercises are included to stimulate idea generation and clustering within a team setting.