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Lecture
Market Analysis & Opportunity Identification
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Related lectures (32)
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Market Analysis and Opportunity Identification
Explores market analysis, customer behavior, and the rise of electric ride-hailing services in India.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Self-Shaving App: Design and Business Model Canvas
Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Developing a business plan
Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.
