Lecture
This lecture covers the concept of crowdfunding as a funding source for new ventures, exploring different players involved such as entrepreneurs, investors, and backers. It delves into various crowdfunding schemes like equity funding, debt funding, and reward-based crowdfunding, showcasing successful companies backed by these schemes. The lecture also discusses the importance of fixed and flexible funding schemes, niche crowdfunding platforms, backer profiles, and strategies to reach funding goals. Practical tips on maintaining credibility, professionalism, and appeal to attract backers are highlighted, emphasizing the need for preparation, storytelling, and creativity in crowdfunding campaigns.