Lecture
This lecture explores the world of crowdfunding, focusing on different schemes like equity funding, debt funding, and reward-based crowdfunding. It delves into the players involved, such as entrepreneurs, professional investors, and non-professional backers. The instructor discusses the significance of fixed and flexible funding schemes, emphasizing the pros and cons of each. Various crowdfunding platforms and success stories are highlighted, showcasing how crowdfunding has become a vital source of seed funding for new ventures. The lecture also touches on the importance of backer profiles and reaching funding goals through credibility and appeal.