Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
This lecture covers the importance of understanding customers and competition for launching new ventures. It emphasizes the need to interact with customers, track their journey, and seek patterns in their behavior. Additionally, it discusses analyzing customer value based on potential sales and understanding competitors by assessing their strengths, weaknesses, and marketing strategies.