Lecture

Understanding Customers and Competition: Key Steps and Analysis

Description

This lecture covers the importance of understanding customers and competition for launching new ventures. It emphasizes the need to interact with customers, track their journey, and seek patterns in their behavior. Additionally, it discusses analyzing customer value based on potential sales and understanding competitors by assessing their strengths, weaknesses, and marketing strategies.

Official source

https://mediaspace.epfl.ch/media/0_4i29b0nc

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