Lecture

The Sustainable Business Model Canvas: The Customer

Description

This lecture delves into the importance of understanding customer segments, value proposition, and customer-company links in developing a sustainable business model. It also explores the concept of the triple bottom line, focusing on environmental and social costs and benefits.

In MOOCs (2)

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_dxhrc3qy

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Ontological neighbourhood

Business

Business administration: Customer relationship management

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