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Lecture
The Sustainable Business Model Canvas: The Customer
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Value Proposition: Creation, Delivery, Capture
Explores the creation, delivery, and capture of value for customers through the concept of value proposition.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Pivoting Strategies: Value Proposition in Software Development
Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Launching New Ventures: What's Your Value Proposition?
Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.