Corporate Strategy: Introduction

This lecture introduces the fundamentals of corporate strategy, covering topics such as the definition of strategy, the importance of strategy in firms, and the different levels of strategy. The instructor, Dr. Katherine Tatarinov, provides insights into the origins of strategy, the alignment of key terms like vision, mission, and strategy, and the evaluation and selection of strategies. Students will learn about the link between a firm and its environment, successful firm indicators, and the course objectives. The session also includes interactive activities, case study discussions, and details about the continuous assessment grading system.