Innovation and Influence

This lecture explores the concepts of conformity, obedience, and innovation, emphasizing the bases of power for influence according to French & Raven. It delves into the factors contributing to innovation, such as acquiring 'idiosyncrasy credits' and the role of power dynamics in group innovation. The discussion extends to the theory of conversion by Moscovici, highlighting the process of minority influence through revelation, conflict, consistency, denial, and validation. The lecture also presents a study by Moscovici, Lage & Naffrechoux, demonstrating how minorities achieve influence through conflict and consistency in behavior, even in the absence of traditional power resources.