Lecture

Launching New Ventures: Technology and Market Linkage

Description

This lecture explores the importance of linking technology with market applications in launching new ventures. It discusses the concept of 'de-linking' to understand technology leveraging potential and the identification of the 'killer application'. The instructor emphasizes the significance of market opportunities in shaping the identity of a venture and the challenges of reaching for unseen market opportunities.

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Instructor

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Official source

https://mediaspace.epfl.ch/media/0_f0yo2djm

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