IP Management at AC Immune

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Related lectures (32)

Page 3 of 4

Explores innovation challenges, emphasizing market dynamics, failure's value, and strategic decision-making in product development.

Innovation Appropriability

Explores innovation appropriability, strategies for exclusivity, pricing challenges, and the impact of patents on innovation.

Robotics Invention Commercialization

Explores the journey of an independent inventor in the robotics industry, from patenting to commercializing a new industrial robot technology.

Innovation Appropriation Strategies

Discusses challenges in innovation appropriation, strategies for exclusivity, and community-based innovation sharing.

IP Strategic Management

Explores IP strategic management, ridiculous patents, unconventional trademarks, and the importance of aligning IP with business goals.

Patents and IP Strategies

Explores the significance of patents, trademarks, and intellectual property strategies in safeguarding innovations and navigating legal complexities.

Positive Spillovers

Explores positive spillovers of innovation, market impacts, knowledge transfer, and the dilemma of managing societal versus private gains.

Open Innovation and Crowdsourcing

Explores crowdsourcing examples, harnessing innovation, different crowds, and leveraging crowdsourcing in business.

Innovation and Appropriation

Delves into innovation, imitability, complementary assets, and value capture in the innovation process.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.