Lecture
This lecture delves into the challenges faced by innovators, exploring the impact of COVID times on innovation and entrepreneurship. The instructor discusses the importance of distinguishing between newness and innovation, highlighting the complexities of the patent world. Through personal experiences and industry insights, the lecture emphasizes the significance of understanding market dynamics, the value of failure, and the need for strategic decision-making in product development. The discussion covers topics such as the difficulties of hardware manufacturing, the risks of investing in unproven materials, and the critical role of customer acquisition in product success. The lecture also touches on the evolution of retail, the future of electric mobility, and the key factors influencing the success of hardware and software projects.