Lecture
Launching New Ventures - Capturing Value
Description
This lecture explores the concepts of innovation, appropriation, imitability, and complementary assets in the context of launching new ventures. It discusses the importance of controlling intellectual property, the role of complementary assets in commercializing technological innovations, and the bargaining game between entrepreneurs and complementary asset holders. The lecture also covers different strategies for capturing value and the trade-offs involved in forming alliances.
Official source
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