Lecture

Corporate Strategy: Starbucks Coffee

Description

This lecture covers the corporate strategy of Starbucks Coffee, from its foundation in 1971 to its global expansion and key figures. It analyzes the external environment using PESTEL and Porter's 5 Forces frameworks, as well as internal analysis focusing on core competencies and profitability. The diagnosis includes financial performance and recommendations for broadening distribution channels, expanding the retail/at-home coffee market segment, and strengthening the Chinese market expansion.

About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.

Graph Chatbot

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.