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This lecture covers the identification and evaluation of business opportunities, entrepreneurial marketing, developing marketing strategies, understanding customers, evaluating value propositions, exploitation plans, guerilla marketing, and launching new ventures. It also explores navigating the funding universe, types of financing, investors, bootstrapping, crowdfunding, startup competitions, angel investors, banks, family offices, venture capital, and strategic partners. Additionally, it delves into seed funding, expansion funding, and crowdfunding, including project information, rewards, web platforms, crowd entrepreneurs, seed funding, and non-financial resources.
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