Market Opportunity Evaluation

Related lectures (32)

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Delves into human decision-making beyond rationality, exploring concepts like the decoy effect.

Explores choice models to predict consumer behavior and market shares.

Covers the theoretical foundations of choice theory and its key components for decision making.

Covers the theoretical foundations of choice theory, decision makers, alternatives, attributes, decision rules, utility, and behavioral assumptions.

Explores decision-making under uncertainty and the impact of framing on choices.

Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.

Explores the key drivers of opportunity identification for launching new ventures, emphasizing alertness, prior knowledge, and cognitive flexibility.

Explores intellectual property, complementary assets, legal issues, pivoting, scaling, and organizational growth.

Explores investment choice using multi-criteria approaches and discusses challenges in criteria selection and scoring methods.

Explores the use of choice models to predict consumer behavior in various contexts.