Lecture
This lecture discusses the distinction between technological achievements and innovations, using examples like the Concorde and Apollo projects. It explores how technological achievements, while impressive, may not always lead to economic or social impacts. The concept of innovatization is introduced as a shift from a technological achievement logic to an innovation logic, exemplified by the evolution from Apollo to NewSpace. The lecture also delves into the economic implications of low-cost business models and the importance of economic discovery in driving innovation. It concludes by examining the challenges of transitioning a sector dominated by technological achievements towards an innovation culture, using the space industry as a case study.