Lecture
This lecture introduces intellectual property (IP) to first-semester master students in microtechnology, focusing on patents, trademarks, and industrial design. The instructor, Dr. Christian Schott, shares insights from his experience at Melexis, a global semiconductor company. Case studies include a trademark dispute between Supermac's and McDonald's, and a patent filed by Danish inventor Karl Krøyer to raise a sunken ship using plastic balls. The lecture covers the importance of patents, the patent filing process, and the value of patents in different business models.